Greetings

My name is Jeff Edwards and I'm a senior @ the University of Missouri, studying marketing. I've started this blog as an ongoing assignment with my Professional Writing class for the semester. Throughout the semester, I will be posting about current trends in sports marketing/advertising, new campaigns, classic campaigns, and anything else relevant to this topic. I look forward to diving into the industry head first and learning on the move.

Hopefully throughout the semester I can keep this as an ongoing discussion about the sports marketing industry with outside contacts that can be beneficial for me in the future. I'm looking forward to this new experience of blogging and gaining more experience with sports and marketing.